Timeline:  1 week

The Challenge:  Rebrand a local ice cream shop so that their brand identity was more modern, playful and visually appealing. I decided to go with a bright, simple color pallette that would be eye-catching, in order to appeal to the young, local audience. I, also, maintained the motif of cow-spots to keep the design playful. The font was also designed with loose round shapes to promote playfulness. 

Process: Logo was hand-drawn, then refined in Illustrator. Layouts for mockups were done in InDesign. Final mockup compositing was done in Photoshop